Arlington, TX – September 30, 2024 – Twinstone Hats, a trusted name in high-quality, handcrafted hats since 1995, is excited to announce the launch of its new brand identity and redesigned website. This rebranding signifies a fresh visual update, yet the company’s dedication to producing hats that reflect the spirit of the American West remains stronger than ever. With this evolution, Twinstone Hats is enhancing its look while staying true to the unmatched craftsmanship that has defined the brand for nearly three decades.
The refreshed brand identity features a modern logo, a sophisticated color palette, and updated typography, giving Twinstone a cohesive, contemporary aesthetic. The newly redesigned website now offers online shopping, improved portals for wholesalers and affiliates, and a new blog section. Despite these enhancements, the company’s commitment to quality, sustainability, and its rich heritage remains unchanged.
“Our new branding and website are a testament to our dedication to quality and innovation,” said Eva Quintero, CEO of Twinstone Hats. “We have always valued our heritage and the craftsmanship that goes into every hat we produce. This rebranding allows us to honor our past while looking forward to the future.”
Moments like these, topped with timeless style.
Staying True to Our Roots While Evolving
Twinstone’s rebranding is not just about a new look; it’s about reinforcing the core values that have defined the brand for decades—authenticity, superior craftsmanship, and a deep respect for Western traditions. The visual changes are designed to reflect a seamless blend of the brand’s storied past with a modern appeal that resonates with today’s customers.“We want our customers to know that while our brand’s appearance has evolved, our values and commitment to quality remain exactly the same,” added Eva Quintero. “We are still the same family business, dedicated to creating the finest hats that celebrate the spirit of the American West.”
Key Features of the New Brand Identity
- Refreshed Logo. A modern take on the classic Twinstone emblem, ensuring consistency and recognizability across all platforms.
- Sophisticated Color Palette. Earth tones and greens that evoke the countryside and nature, reflecting the brand’s roots and commitment to sustainability.
- Modern Typography. Easy-to-read fonts with unique twists, designed to make the brand stand out while maintaining readability.
- Enhanced Visuals. High-quality lifestyle photographs that capture the essence of the Twinstone brand, telling stories and conveying the personality behind the products.
New Website Features
- Online Shopping: For the first time, customers can purchase Twinstone Hats directly from the website, providing a convenient and seamless shopping experience.
- Wholesaler Portal: A streamlined portal simplifies the process for wholesale customers, replacing the previous multi-step procedure.
- Affiliate Portal: An integrated affiliate portal offers a more efficient and user-friendly experience for partners, improving upon the former complex system.
- Blog Section: The website now features a blog section with articles on hat care, fashion tips, customer stories, and the latest updates from Twinstone Hats.
Visit their website to explore the updated look and experience the enhanced functionality!
About Twinstone Hats
Founded in 1995, Twinstone Hats is a family-owned business committed to crafting high-quality, durable hats that celebrate Western heritage and tradition. With an unwavering focus on quality, authenticity, and sustainable practices, Twinstone continues to be a trusted name in American headwear.
For media inquiries, please contact:
Eva Quintero
CEO
Twinstone Hats
(682) 320-8102
marketing@twinstonehats.com